Friday, 28 November 2014
Google under attack in Europe
It is pretty pathetic how violently European politicians, unable to point to national champions in the Internet / media sectors, attack Google threatening it even with a potential breakup (see recent FT article). Not only is the method unfair, it is also massively stupid as it is simply impossible to implement. Surely, even the German economics minister has realized that the Internet doesn't really respect borders. Google can always keep its servers outside the Eurozone and serve customers from other regions depriving European governments from even the little corporate tax that the company pays to them. Will this mean that Europeans won't use Google's search engine? Unlikely. Even in China, people use Google and surely Europe will not go as far in isolating its Internet users from the single best search engine of the world. And let's not forget that even China, although massively poorer than Europe, can actually show a couple of Internet champions (Alibaba, Baidu, Tencent, WeChat, etc. etc.). Rather than listening to their lobbying media friends, Euro ministers should work on creating an economic environment where innovation and investment thrives.