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Monday, 8 December 2014

Facebook Ad effectiveness

The past year's media covering Facebook's prospects as an advertising medium have been full of contradicting information. We heard that youngsters are turning their backs to the platform and that people are fed up with Facebook's lax privacy policy. On the positive side, members ended up more than tolerating Facebook's strategy of putting, so-called native advertising in the newsfeed and markets appreciated the smooth transition of ad revenues from desktop to mobile. Overall, Facebook has done really well. A recent study by Kenshoo (however believable) is a good summary of the year-end verdict: while the cost of Facebook ads have grown significantly, ROI has almost doubled. Social advertising is indeed becoming mainstream.

1 comment:

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