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Tuesday, 11 November 2014

Agenda setting

My friend Francesco Marconi at the Associated Press pointed out some nice research conducted at the Pew Research Center. The analysis, pictured right, shows strong evidence of Agenda setting at major U.S. news outlets. Agenda setting is a subtle way to implement media bias by essentially under-reporting on topics that less favorable to the arguments of the core audience. It is clearly the case for this event that definitely seems to divide America. It is also interesting how social media relates to the 'branded' news channels. It seems that, Twitter is actually driving the news rather than reacting to it.

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