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Wednesday, 7 August 2013

Global advertising spend 2

In an earlier post, I have reported global ad spend by type. The same data is available by region. No real surprises: About $340 billion of the global spend (roughly $500 billion) comes from the developed world (US, Europe and Japan). These markets are flat however, and most of the growth is coming from the developing world, especially China and Latin America, which grow at around 12%.

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