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Friday, 29 March 2013

Generation C

"Generation C" is the new online marketing buzzword introduced by Google. It refers to people adopting a specific online behavior rather than a proper generation in terms of a demographic group. In fact, Generation C is quite dispersed in terms of age: 18-35. Their behavior is characterized by the 4C-s: connection, creation, community and curation. They are heavy users of YouTube, generally on multiple devices. They are not just consumers of the site but also contributors and "sharers/editors". No wonder Google wants to understand who they are and how to identify them online. Not only do they represent a sizable chunk of the -by now - more than a billion daily views on YouTube but they contribute a disproportionate chunk of the activity in and around content creation.

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