Saturday, 10 December 2011
The first mass medium: language
Language is a mass medium, and this insight should make us think: what has been the impact of other mass media (printing, broadcasting) to the development of our civilization? Truly new mass media are not born frequently in human history. By definition, mass media are networked innovations (no-one wants to be the first using them). It happens to be the case that, as we speak, a new mass medium is becoming mainstream: the internet. What will be the impact of the rapidly emerging new internet medium on the future? If history is of any guide, the answer is: quite significant.