WeChat, the Chinese messaging app keeps pushing the concept of social media further and further. Originally a product of Tencent designed to migrate the social network to mobile, it has eclipsed its internal competitor (the Tencent app) as well as its PC-based parent and has become a full fledged mobile social network. What is remarkable though is that - in contrast to western social media, that are still largely just entertainment platforms - WeChat integrates virtually all Internet applications, from mobile payment, to online shopping and services including even some pretty sophisticated banking products. A good summary of the crazy things that can be done on WeChat can be found here. The list drives home the point that long gone are the days when Chinese social media is just a copy of their western equivalents.
Tuesday, 8 December 2015
WeChat's diverse use in China
WeChat, the Chinese messaging app keeps pushing the concept of social media further and further. Originally a product of Tencent designed to migrate the social network to mobile, it has eclipsed its internal competitor (the Tencent app) as well as its PC-based parent and has become a full fledged mobile social network. What is remarkable though is that - in contrast to western social media, that are still largely just entertainment platforms - WeChat integrates virtually all Internet applications, from mobile payment, to online shopping and services including even some pretty sophisticated banking products. A good summary of the crazy things that can be done on WeChat can be found here. The list drives home the point that long gone are the days when Chinese social media is just a copy of their western equivalents.
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