Check out this great summary of the status of online and offline media at the end of 2011 from the Business Insider. I am not sure how accurate the data is but it gives a sense of proportion on different types of spending.
http://www.businessinsider.com/the-future-of-media-2011-12
I think this picture is particularly useful:
Cheers
Miklos
In promoting your business online, make sure to see to it that whatever you promote doesn't seem like a promotion - rather, make it something informative so as to help present and future customers.
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